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Creativity - innate or learned?
A request comes in from the client; the planning
involves people from almost every part of the agency, in a wide
variety of jobs; we collect all the data, samples, etc...; we take a trip
through the thought processes and values behind the products/services; a session on creative
thinking begins; provocative items and thoughts are brought to the
table; a trip
to the liquor store followed by hours of teamwork devoted to creating
a solution for the request; an idea takes root, and a solution is
born; we present the solutions to the client; the client is astounded
and accepts the solutions...; and so on and so on... |
