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" Prospecting for buyers; creating
product/service/brand awareness; creating the need and desire to buy a
product or service, and to continue to let the prospects know that
your product or service is in existence. Your creative selling message
must build awareness of the product or service, and of its special
advantages over a period of time. It must sustain this awareness so
that the product/service will be remembered when the need-bug bites.
Your selling argument must be there as a last-minute reminder on the
page or the tube (or inside the consumers’ heads) to shift the
consumer’s need to a specific desire for your item. It must help move
the mind from interest to desire but first it must be provocative
enough to command attention."
We develop creative advertising campaigns
from design through implementation to follow-up of results. Campaigns
include strategies for local, regional, and national markets in
Canada, U.S.A., and the Caribbean. Campaigns are designed for the
various media formats including radio, television, magazines,
newspapers, direct mail, outdoor, specialty advertising, corporate
sponsorships, the various forms of electronic media, www, trade shows,
catalogues, co-op advertising, etc..... |
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Directive (Directory) Advertising |
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"Customer is ready to buy and is
looking for your company, product or service. Selling efforts must be
made to convince the customer to buy from you. Statistics indicate
that if your company/products/services are not listed in the directory
at the time the buying decision is made the customer will, more than
likely, buy from your competitors who are listed. Directive
advertising is necessary for the customer to find you after your
creative advertising campaign has created the need and desire for your
product or service."
We develop directive advertising
campaigns for local, regional, national, and international markets;
including the design and placement of corporate/products/services
listings and advertisements in carefully selected consumer/trade
directories and publications including telephone and other business
communications directories. |
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Corporate
messages |
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Public
Information |
| Non
Profit Organization |
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Charitable Associations |
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Media Management |
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Your Advertising Dollars Are At Risk
In Today's
Complicated Media Marketplace
 Our
management selections are based on the concept of
the five
basic requirements for an effective advertising medium:
(1) High Circulation (2) Usage (3)
Permanence
(4) Cost Effectiveness (5) Results
We will research, analyze and select
the best of the various media formats including radio, television,
magazines, newspapers, direct mail, outdoor, specialty advertising,
corporate sponsorships, the various forms of electronic media, www.,
trade shows, catalogues,
co-op advertising, etc..... for local, regional, national, and
international markets. Also done as part of the advertising campaigns. |
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Advertising Sales & Media Representation |
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We
represent and sell advertising media for several companies in the
broadcasting, publishing, outdoor and electronic advertising industry
- local, regional, national, and international. We are always looking
to represent additional media suppliers. |
| Direct Mail Reply
Services |
| Direct Response TV |
| Direct Response Online
Services |
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Specialty Advertising |
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Take a useful article of value..... a
coffee mug, candy jar, wallet, clock or calendar..... put your
advertising or sales promotion message on it....
place it in the hands
of customers, prospects, employees or other
groups that you seek to influence with your message,
and voila! you
have SPECIALTY ADVERTISING,
the motivational marketing medium that
remains to be seen.
GO TO
Advertising Specialties |
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