EthniCity

Home Profile Portfolio Experience Partners JoinForces Opportunities Contact Us BizStore CommuniCity EthniCity Specialty Markets Special Events Sponsor Program Advertise Programs

Marketing
Advertising
Advertising Production
Multimedia Production
Corporate Communications
Sales Consulting
Printing Solutions
Advertising Specialties
Web Solutions

 

 

 

EthniCity®
The Art of Multicultural Marketing & Advertising

A mosaic of diverse peoples
make up the content of the
North American and Caribbean nations

March 21, 2005
J&J HITS ROAD IN SEARCH OF HISPANIC CONNECTIONS
Mobile Exhibit Starts 34-Week National Wal-Mart Parking Lot Tour

NEW YORK (AdAge.com) -- In a grassroots campaign to get its health-care brands in front of more Hispanics, Johnson & Johnson is sending a 53-foot-long trailer exhibit on a 34-week cross-country tour in partnership with 100 Wal-Mart stores and 20 Hispanic fiestas. See story at http://www.adage.com/news.cms?newsId=44586 -- Laurel Wentz.

March 28, 2005
BJ'S WHOLESALE CLUB AWARDS HISPANIC AD ACCOUNT TO VIVA
Miami Agency to Help Define Appropriate Latino Product Lines

NEW YORK (AdAge.com) -- BJ's Wholesale Club has selected the Viva Partnership, an independent Hispanic agency based in Miami, to handle its Hispanic advertising account. See story at http://www.adage.com/news.cms?newsId=44649 -- Laurel Wentz.

Multicultural Markets
Visible Minorities in Canada and U.S.A.
  • Caribbean
  • East Asians
  • South Asians
  • Italian
  • Spanish
  • French
  • Japanese
  • Russian
  • Greek
  • Portuguese
  • Philippines
  • Others

Diversity

The indigenous and endogenous mixtures comprise of the first people - native Indians, Caribs, and Arawaks - South Asians, East Asians, Africans, Spanish, English, French, Portuguese, Greek, Italians, Russians, Philippines, and all the myriad groups resulting from intermixed marriages, etc., with each group striving to be unique in its own identity, culture, and religious beliefs: yet, as a whole, each wanting to belong to the people that make up these great nations: Americans, Canadians, Trinbagonians, Guyanese, Grenadians, Barbadians, Jamaicans, Haitians, Cubans, etc......

“Toronto Caribana,” a spin- off of Trinbago Carnival, was started off originally by a group of Trinbagonians. It has since evolved as one of the largest festival in Canada, and now belongs to the Caribbean-Canadian people, that is, Caribbean people living in Canada. A defined distinction amongst this group of people has emerged over the years - a distinction that sets them apart from all the other Canadian peoples; in food, clothing, entertainment, arts, sports, recreation, music, commerce and trading, education, and vocational training. From the lower income groups of Canada a new identity has emerged. With strongly-disciplined values deeply rooted in their heritage the Caribbean-Canadian people have become acutely aware of their links to their homeland in the Caribbean, and even further beyond. The print and broadcast media shows a growing trend of a once scattered people coming of age with unique conformity. Wealth accumulation and spending income is on the increase. Retiring back to their homelands  has become of paramount importance to many of these groups.

Reaching the People

Tramca Group Inc.
knows how to reach these market segments

EthniCity Advertising Services

  • Marketing/Advertising/Sales Solutions for market penetration into these growing diversely ethnic markets in Canada and USA

  • Marketing/Advertising/Sales Planning and Development for North American companies wishing to enter the markets in the Caribbean.

  • Trade Shows Representation throughout Canada, USA and the Caribbean

  • Media Representation and Advertising Sales in North America and the Caribbean.

  • Multilingual Services

 

All rights reserved Tramca Group Inc. 2000