|
| |
|
Who we are |
|
Tramca Group Inc. is a business communications company that provides
strategic planning, marketing and advertising consulting, corporate
communications and multi-media production services to
Small-to-Medium-sized Enterprises/Businesses (SME/SMB) for Special
Events, Community, Multicultural and Specialty Markets across
Canada, USA and the Caribbean.
Tramca operates in both
the business-to-business (B2B) and business-to-consumer (B2C)
arenas. Its main focus is on strategic planning. “Any
business that operates without a strategic plan that incorporates
its business, marketing, advertising and sales plans into a dynamic
process is doomed to mediocrity”. Strategic planning for business,
marketing, advertising and sales solutions is the single most
important factor that guarantees success to any organization.
Without it all planning that follows becomes meaningless. Strategic
planning is the secret to success. Strategic planning
is the essence of life that, when injected into a business plan,
turns it into a dynamic process aimed at success. It usually takes,
at least, one short term - usually a period of twelve months - to
implement, steer, nurture and guide a plan to ensure that it stays
on the chosen path of least resistance.
What's A SME/SMB?
Under Industry Canada's definition, the term "SME"
for small to medium-sized enterprise - also referred in the business
arena as "SMB" for small to medium-sized business - represents all
companies with up to 500 employees. According to Statistics Canada:
 |
2.2 million
Canadian SMEs were registered as at December 2001, including
self-employed individuals. About half of these SMEs have employees,
and 59% of those have fewer than five |
|
66% of SMEs have
annual sales less than $500,000, including almost half (49%) that
reported sales less than $250,000. 79% reported annual sales less than
$1M |
|
|
Tramca (Canada)
was established in 1982 in Montreal, Canada. It was set up as a
result of a contract given to three graduating students of McGill
University whose final-year thesis was to design a marketing
plan for a failing small-sized computer company. Six months after
implementation of this marketing plan the company was purchased by
Phillips Electronics and a marketing\advertising contract was
offered to the students. Thus was born Tramca (Canada)
Business/Marketing/Advertising Development Company.
Between 1982 to 1990 tramca, along with Banyan
Ltd., a television production house of Trinidad & Tobago, and
under the auspices of UNESCO International, assisted in:
|
developing the business of television production in several
islands of the Caribbean, including Trinidad & Tobago, Belize, St. Lucia, St. Vincent,
Dominica, Antigua, Montserrat, St. Kitts, Barbados, Jamaica, Guyana
and Honduras.
|
|
the production of several award - winning television
programs for the Caribbean region, and the BBC in the United
Kingdom.
|
|
simultaneously tramca
designed and implemented business, marketing and advertising
plans for several companies in Trinidad & Tobago and throughout the
Caribbean, and also
|
|
assisted in
the publishing of several magazines including the 1987 Carnival
Magazine for the Trinidad & Tobago Ministry of Tourism & Travel
|
Tramca
(Canada) incorporated in 1990 as tramca communications
group inc., and became a full-service
Marketing/Advertising/Sales Solutions Agency.
Today, Tramca Group
Inc. consists of 7 divisions through which it provides
affordable, professional and efficient B2B and B2C services to
SMEs/SMBs across Canada, USA and the Caribbean.
|
|
Philosophy |
|
tramca has been doing
business in Canada,
USA, and the Caribbean for over twenty-five years.
tramca is proud of its past successes,
and will continue to strive into the future.
When tramca began
as a small three-person firm the partners thought that integrity and
trust were the keys to future success. They were right.
Today tramca still believes in these values, and
practices them on every project.
These beliefs have made tramca an
industry leader over the past twenty years.
tramca is committed to excellence
which is found in all of its
undertakings, assignments, and projects. |
|
Mission |
|
tramca's clients are its greatest asset,
and is dedicated to serving their
needs, objectives, and future opportunities.
tramca's mission
is to assist small to medium
sized enterprises/businesses (SMEs/SMBs)
in identifying and achieving their
goals and objectives
in the most cost-efficient and effective manner
possible;
and to deal in good faith, sincerity, and in the best
interest
of its clients at all times.
tramca is proud to offer
affordable business, marketing, advertising and sales consulting.
corporate communications and multi-media productions
to assist businesses in meeting
their goals
in this constantly changing business world.
|
|
| |
|
